{"id":2177,"date":"2021-07-19T15:48:15","date_gmt":"2021-07-19T08:48:15","guid":{"rendered":"http:\/\/htttdn.com\/?post_type=ht_kb&p=2177"},"modified":"2021-07-26T09:53:58","modified_gmt":"2021-07-26T02:53:58","slug":"dau-la-nhung-loi-ich-cua-phan-mem-crm-ban-dang-su-dung","status":"publish","type":"ht_kb","link":"https:\/\/htttdn.com\/index.php\/tin-tuc\/dau-la-nhung-loi-ich-cua-phan-mem-crm-ban-dang-su-dung\/","title":{"rendered":"\u0110\u00e2u l\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m CRM b\u1ea1n \u0111ang s\u1eed d\u1ee5ng?"},"content":{"rendered":"

B\u1ea1n li\u1ec7t k\u00ea \u0111\u01b0\u1ee3c bao nhi\u00eau l\u1ee3i \u00edch m\u00e0 ph\u1ea7n m\u1ec1m CRM<\/span> mang l\u1ea1i n\u1ebfu \u0111\u01b0\u1ee3c h\u1ecfi? Ch\u1eafc l\u00e0 kh\u00f4ng nhi\u1ec1u v\u00e0 m\u1ed7i ng\u01b0\u1eddi s\u1ebd c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/em><\/p>\n

Ph\u1ea7n m\u1ec1m CRM<\/a><\/strong><\/span> l\u00e0 ph\u1ea7n m\u1ec1m gi\u00fap theo d\u00f5i m\u1ecdi t\u01b0\u01a1ng t\u00e1c gi\u1eefa b\u1ea1n (Doanh nghi\u1ec7p) v\u00e0 Kh\u00e1ch h\u00e0ng (customer) hay kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (prospect). M\u1ed9t h\u1ec7 th\u1ed1ng CRM \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang \u0111\u1eafn l\u00e0 c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng h\u1eefu \u00edch m\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng n\u00ean c\u00f3. Tuy nhi\u00ean, \u0111\u00f4i khi n\u1ebfu \u0111\u01b0\u1ee3c h\u1ecfi, \u0111\u00e2u l\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 CRM mang l\u1ea1i, h\u1ea7u h\u1ebft ch\u00fang ta s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ea7y \u0111\u1ee7, ho\u1eb7c ch\u1ec9 n\u00f3i \u0111\u01b0\u1ee3c m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i \u0111i\u1ec3m m\u00e0 m\u00ecnh nh\u1eadn th\u1ea5y.<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y l\u00e0 n\u00eau ra \u0111\u1ea7y \u0111\u1ee7 nh\u01b0ng ng\u1eafn g\u1ecdn c\u00e1c l\u1ee3i \u00edch m\u00e0 m\u1ed9t CRM<\/strong> mang l\u1ea1i cho DN, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 tr\u01b0\u1edbc khi ti\u1ebfp c\u1eadn c\u00e1c n\u1ed9i dung chi ti\u1ebft h\u01a1n v\u1ec1 CRM (ch\u1eb3ng h\u1ea1n l\u1ef1a ch\u1ecdn, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 CRM hay c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c).<\/p>\n

\"\"<\/p>\n

B\u00e2y gi\u1edd, ta c\u00f9ng xem qua c\u00e1c l\u1ee3i \u00edch d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

1. CRM c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1eadp trung (centralized databases)<\/strong><\/h2>\n

CRM l\u01b0u tr\u1eef m\u1ecdi d\u1eef li\u1ec7u Kh\u00e1ch h\u00e0ng \/ Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o m\u1ed9t n\u01a1i, nh\u1edd v\u1eady b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i nh\u1ecdc c\u00f4ng \u0111\u00e0o b\u1edbi ho\u1eb7c x\u1edbi tung d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm th\u00f4ng tin m\u00ecnh c\u1ea7n. D\u0129 nhi\u00ean, th\u1eddi gian c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3.<\/p>\n

2. CRM l\u01b0u tr\u1eef \u0111\u1ea7y \u0111\u1ee7 l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n v\u1edbi Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (prospect)<\/strong><\/h2>\n

Khi Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i, m\u1ed9t s\u1ed1 h\u1ec7 th\u1ed1ng CRM c\u00f3 th\u1ec3 l\u1ea5y c\u1ea3 d\u1eef li\u1ec7u tr\u01b0\u1edbc khi b\u00e1n h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 k\u00eanh ho\u1eb7c c\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a DN. H\u00e3y khai th\u00e1c \u0111i\u1ec1u n\u00e0y khi mu\u1ed1n ti\u1ebfp c\u1eadn ng\u00e0y c\u00e0ng nhi\u1ec1u Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

3. CRM theo d\u00f5i t\u1ea5t c\u1ea3 c\u1ea3 t\u01b0\u01a1ng t\u00e1c trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/h2>\n

Khi \u0111\u00e3 c\u00f3 CRM r\u1ed3i th\u00ec kh\u00f4ng ph\u1ea3i \u0111\u1eafn \u0111o chuy\u1ec7n g\u1ecdi \u0111i\u1ec7n cho Kh\u00e1ch h\u00e0ng s\u1edbm hay tr\u1ec5 n\u1eefa, c\u0169ng kh\u00f4ng ph\u1ea3i t\u1ef1 h\u1ecfi m\u00ecnh \u0111\u00e3 g\u1eedi t\u1eadp tin hay email g\u00ec cho Kh\u00e1ch h\u00e0ng hay ch\u01b0a. \u201cL\u01b0u tr\u00ean \u0111\u1ea5y c\u1ea3 r\u1ed3i!\u201d<\/p>\n

4. CRM cho bi\u1ebft khi n\u00e0o c\u1ea7n b\u00e1m s\u00e1t Kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

Theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua CRM v\u00e0 ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 khi th\u00edch h\u1ee3p. C\u00f3 l\u00fac vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qu\u00e1 d\u1ed3n d\u1eadp s\u1ebd l\u00e0m g\u00e2y \u1ea5n t\u01b0\u1ee3ng x\u1ea5u v\u00e0 chung cu\u1ed9c l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. C\u00f3 l\u00fac vi\u1ec7c kh\u00f4ng t\u01b0\u01a1ng t\u00e1c hay ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, ch\u0103m s\u00f3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft \u201ckhi n\u00e0o l\u00e0 th\u00edch h\u1ee3p\u201d \u0111\u1ec3 c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 gi\u1eefa b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng v\u1eabn \u1ed5n.<\/p>\n

5. CRM th\u00fac \u0111\u1ea9y truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 tr\u1edf n\u00ean m\u01b0\u1ee3t m\u00e0<\/strong><\/h2>\n

M\u1ed9t s\u1ed1 h\u1ec7 th\u1ed1ng CRM h\u1ed7 tr\u1ee3 \u201ctag\u201d th\u00e0nh vi\u00ean trong nh\u00f3m \u0111\u1ec3 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn h\u1ecd \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhanh nh\u1ea5t. M\u1ed9t s\u1ed1 cho ph\u00e9p ph\u00e2n c\u00f4ng l\u1ea1i ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n ch\u1ec9 \u0111\u01a1n gi\u1ea3n b\u1eb1ng 1 click. Ho\u1eb7c c\u00f3 th\u1ec3 l\u01b0u email cho b\u1ea1n.<\/p>\n

V\u1edbi Fast CRM Online<\/a><\/span>, c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f2n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 ch\u1ee9c n\u0103ng chat n\u1ed9i b\u1ed9, gi\u00fap vi\u1ec7c trao \u0111\u1ed5i \u0111\u01b0\u1ee3c hanh th\u00f4ng.<\/p>\n

6. CRM cung c\u1ea5p c\u00e1c d\u1ef1 b\u00e1o<\/strong><\/h2>\n

T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 nghi\u00eam t\u00fac c\u1eadp nh\u1eadt m\u1ecdi chi ti\u1ebft v\u00e0o h\u1ec7 th\u1ed1ng CRM, v\u00e0 \u0111\u1ec3 \u0111\u1ea5y cho CRM lo ph\u1ea7n c\u00f2n l\u1ea1i – t\u1ed5ng h\u1ee3p ho\u1eb7c d\u1ef1ng bi\u1ec3u \u0111\u1ed3 cho tr\u1ef1c quan.<\/p>\n

7. CRM ph\u00e1t tri\u1ec3n khi c\u00f4ng ty b\u1ea1n ph\u00e1t tri\u1ec3n<\/strong><\/h2>\n

Khi c\u00f4ng ty ph\u00e1t tri\u1ec3n sang quy m\u00f4 m\u1edbi s\u1ebd k\u00e9o theo nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u s\u1eed d\u1ee5ng CRM, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng ho\u1eb7c chi nh\u00e1nh s\u1eed d\u1ee5ng, t\u0103ng h\u1ea1 t\u1ea7ng \u0111\u1ec3 x\u1eed l\u00fd l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c l\u1edbn ho\u1eb7c cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o s\u00e2u h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

8. CRM tr\u1ea3 l\u1ea1i th\u1eddi gian cho b\u1ea1n<\/strong><\/h2>\n

Th\u1eddi gian m\u00e0 b\u1ea1n ti\u1ebft ki\u1ec7m cho vi\u1ec7c kh\u00f4ng ph\u1ea3i \u0111i s\u0103n email, kh\u00f4ng ph\u1ea3i nh\u1eadp li\u1ec7u th\u1ee7 c\u00f4ng, hay kh\u00f4ng ph\u1ea3i nh\u1edb th\u00f4ng tin Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 th\u1eddi gian b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u cho vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5.<\/p>\n

M\u1ed9t v\u00e0i con s\u1ed1 c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n ng\u1ea1c nhi\u00ean v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a CRM \u0111\u1ebfn c\u00f4ng t\u00e1c b\u00e1n h\u00e0ng:<\/p>\n